Privacy Policy

Last updated: 26 October 2026

HW BLUE ("we", "us", or "our") operates the website https://hwblue.com and provides products and services through our online store, including CAD models, 3D models, engineering and architectural resources, digital downloads, and other products that may be offered from time to time.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, make a purchase, create an account, contact us, or otherwise interact with our services.

We aim to handle personal information transparently and in accordance with applicable privacy and data protection laws.

1. Personal Information We Collect

Depending on how you interact with our store, we may collect the following categories of information:

Information you provide

  • Name, billing address, shipping address, email address, and telephone number.

  • Order details, purchase history, and customer account information.

  • Information you provide when contacting customer support or submitting an enquiry.

  • Any other information you voluntarily provide to us.

Transaction and payment information

Payments are processed through payment providers available at checkout. We may receive transaction confirmations, payment status, billing details, and limited payment-related information. Full payment card details are generally processed by the relevant payment provider rather than stored directly by us.

Technical and usage information

When you browse our website, we or our service providers may collect information such as your IP address, browser type, device information, approximate location derived from your IP address, pages viewed, referring website, and interactions with our store.

Cookies and similar technologies

We may use cookies, pixels, and similar technologies to operate our website, maintain shopping carts, remember preferences, measure performance, understand visitor behaviour, and support advertising where enabled and permitted by applicable law.

2. How We Use Personal Information

We may use personal information to:

  • Process orders, payments, refunds, and deliveries.

  • Provide access to purchased digital products and downloads.

  • Create and manage customer accounts.

  • Respond to enquiries and provide customer support.

  • Send order confirmations, service notices, and other transactional communications.

  • Send promotional emails or other marketing communications where permitted by law and, where required, with your consent.

  • Operate, maintain, troubleshoot, and improve our website and products.

  • Detect fraud, unauthorized transactions, security incidents, and misuse of our services.

  • Maintain business records and comply with tax, accounting, legal, and regulatory obligations.

  • Personalize the shopping experience and measure advertising effectiveness where permitted.

  • Enforce our terms, protect our rights, and resolve disputes.

3. Legal Grounds for Processing

Where applicable law requires a legal basis for processing personal information, we rely on one or more of the following:

  • Contract: To process orders and provide products or services you request.

  • Consent: Where you have agreed to a specific use of information, such as certain cookies or marketing activities.

  • Legal obligations: To comply with applicable laws, tax requirements, and lawful requests.

  • Legitimate interests: To operate, secure, improve, and protect our business, provided these interests do not override your applicable rights.

  • Other lawful grounds: Where recognized by the laws applicable to you.

The available legal grounds and their application may differ by jurisdiction.

4. When We Share Personal Information

We do not treat personal information as a commodity for unrestricted sale. However, operating an online store may require sharing information with selected service providers and other parties.

Depending on our store configuration, these may include:

  • Shopify: Our e-commerce platform and related services.

  • Payment providers: To process payments, refunds, and fraud checks.

  • Shipping and fulfilment providers: To deliver physical products, if applicable.

  • Digital delivery and customer support providers: To supply downloads and respond to enquiries.

  • Analytics providers: To understand website performance and customer interactions.

  • Advertising and marketing partners: To measure campaigns or deliver targeted advertising, where enabled and permitted.

  • Professional advisers and authorities: Where reasonably necessary for legal, accounting, regulatory, security, or dispute-resolution purposes.

  • Business successors: In connection with a merger, restructuring, sale, or transfer of all or part of our business, subject to applicable law.

These parties may process information under their own privacy policies, contractual obligations, and applicable legal requirements.

Some privacy laws define certain advertising-related disclosures as a "sale" or "sharing" of personal information even when no money is exchanged. Where those laws apply, we will provide applicable opt-out rights.

5. International Data Transfers

Because HW BLUE serves customers internationally, personal information may be processed or stored in countries other than the country in which you live.

Those countries may have different data protection laws. Where required, we will use appropriate safeguards for international transfers, such as contractual protections or other legally recognized transfer mechanisms.

6. Cookies, Analytics, and Advertising

Our website may use essential cookies required for core functions, including shopping-cart operation, checkout, security, and remembering certain preferences.

Where enabled, optional cookies and similar technologies may support analytics, personalization, and advertising.

You can manage available cookie preferences through our cookie banner or settings, where provided, and through your browser controls. Disabling certain cookies may affect website functionality.

Where required by law, we will request consent before using non-essential cookies or similar technologies. Withdrawing consent will not affect the lawfulness of processing that occurred before withdrawal.

7. Your Privacy Choices and Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to personal information we hold about you.

  • Request correction of inaccurate or incomplete information.

  • Request deletion of personal information, subject to applicable exceptions.

  • Request a copy of certain information in a portable format.

  • Withdraw consent where processing is based on consent.

  • Object to or request restriction of certain processing.

  • Opt out of certain targeted advertising or the sale or sharing of personal information, where applicable.

  • Opt out of promotional emails by using the unsubscribe link in those messages.

  • Appeal certain decisions concerning your privacy request, where applicable.

  • Lodge a complaint with the relevant data protection authority.

To exercise an applicable right, contact us using the details in the Contact Us section. We may need to verify your identity before processing a request.

We will respond within the time required by applicable law. Some information may need to be retained for legal, tax, security, transaction, or other lawful purposes.

Your Privacy Choices: Where available, use the "Your Privacy Choices" or data-sharing opt-out link on our website to submit a request concerning the sale or sharing of personal information or targeted advertising. We will honour applicable opt-out requests and recognized browser privacy signals, such as Global Privacy Control, where required by law and supported by our configuration.

8. Marketing Communications

We may send promotional communications where permitted by applicable law. You can unsubscribe at any time using the link in a marketing email or by contacting us.

Even if you opt out of marketing, we may still send essential communications concerning purchases, payments, account security, or customer service.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including order fulfilment, customer support, accounting, tax compliance, security, dispute resolution, and legal obligations.

Retention periods depend on the type of information, the purpose of processing, and applicable legal requirements. When information is no longer required, we will take reasonable steps to delete it or otherwise handle it in accordance with applicable law.

10. Data Security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

No internet transmission or electronic storage system can be guaranteed to be completely secure. We therefore cannot promise absolute security, but we take reasonable steps to safeguard the information we handle.

11. Children's Privacy

Our store is intended for a general audience and is not knowingly designed to collect personal information from children in violation of applicable law.

Where parental consent or other special protections are required, we will handle personal information in accordance with the applicable requirements. If you believe a child has provided personal information inappropriately, please contact us so that we can review the matter.

12. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms, or other external services. We do not control the privacy practices of independent third parties.

We encourage you to review the privacy policies of any third-party services you use. Their collection and use of personal information are governed by their own terms and policies.

13. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our business, website functionality, service providers, or applicable legal requirements.

The revised policy will be published on this page with an updated "Last updated" date. Where required by law, we will provide additional notice or obtain consent for material changes.

14. Contact Us

For questions, concerns, or requests relating to this Privacy Policy or your personal information, contact:

Business/Store Name: HW BLUE
Website: https://hwblue.com
Email: connect@hwblue.com

Please include enough information for us to understand and verify your request. We will handle privacy requests in accordance with applicable law.